As a business owner or marketer, wouldn’t it be amazing if you could see who’s visiting your website? Imagine being able to tailor your marketing efforts specifically to those companies and strategically target decision-makers with personalized messaging. This is not just a dream – it’s a reality with the use of Pipedrive’s Web Visitors tool. In the following step-by-step tutorial, I’ll show you how to get it set up for your WordPress site so that you can know which companies are checking out your business.
In the below gif, you can see what the Web Visitors tool looks like inside of Pipedrive.
By connecting a simple tracker code into your website, you’ll be able to:
- See which companies visited your site, when, for how long.
- See details about each company, including their description, website and other information.
- Convert any web visitor into a lead or a deal.
- Use the Prospector to identify people at the organizations that visited your website.
Let’s get down to business and get you set up with Pipedrive’s Web Visitors tool so you can give your customers a better, more concise, and more impactful experience!
About the tools in this guide
Pipedrive CRM is a user-friendly, customizable sales pipeline management tool designed to streamline and optimize the sales process, helping businesses efficiently manage leads, deals, and customer relationships. You can try it for 30 days for free with my link.
Web Visitors is a powerful website tracking and analytics feature inside of Pipedrive, enabling businesses to identify, monitor, and engage with potential leads visiting their website in real-time, ultimately improving conversion rates.
WordPress is a versatile, open-source content management system (CMS) that enables users to create and maintain websites and blogs with ease, offering a vast array of themes and plugins for customization and functionality enhancement.
WPCode (formerly known as Insert Headers and Footers by WPBeginner) is a popular code snippets plugin for WordPress.
Now let’s get started.
Step 1: Enable pipedrive Web Visitors
Login to Pipedrive, and in the left menu click into the Leads section, which is the icon just below the Pipedrive logo.
Click into Web Visitors, and then click Start a Free Trial.
step 2: obtain your pipedrive web visitors tracker script
Once you’ve enabled Web Visitors, you’ll see your script show up. You’ll want to copy that so that we can paste it into your website.
As mentioned, we’ll be using WPCode to easily input the script into the <head> element of our website.
step 3: get the wPCode Plugin in wordpress
Sign into your WordPress and on the left side click Plugins, and then Add New.
Now search for WPCode and install it.
Don’t forget to activate WPCode.
step 4: Paste the web visitors code snippet into your website
Once activated, go to Code Snippets.
Then click Add New.
Now hover over Add your Custom Code (New Snippet) and click Use snippet.
Paste your code snippet into the text area, give your snippet a title (like Pipedrive Web Visitors Script), activate it and click Save Snippet.
step 5: finish setup in pipedrive
Head back to Pipedrive Web Visitors and you should now see the Tracker Script Status as Installed. Click Finish Setup.
see which companies are checking you out!
Implementing Pipedrive Web Visitors on your WordPress site is an effective way to gain valuable insights and convert potential leads into loyal customers. By following this step-by-step tutorial, you have now successfully integrated these powerful tools, positioning your business for increased engagement, improved sales funnel management, and optimized customer interactions. As you continue to familiarize yourself with Pipedrive Web Visitors and its various features, you’ll unlock new opportunities for growth and enjoy the benefits of a more data-driven approach to your marketing and sales efforts.
